Day I.

Pitti Uomo is the International Fair for quintessential Men’s Fashion, which, this past January, celebrated its 95th edition.

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Twice a year, the most important clothing and accessories brands in the world, along with buyers, media and relevant figures from the industry, all come together in Florence to exhibit their products, capture new ideas, share experiences and, of course, be seen!

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This year we accompanied the SILBON team representatives to the fair, which is one of the most iconic events on the global fashion scene.

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Miguel G. Yeste, Production Manager for the brand; José Mª Lacort, SILBON’s Creative Director; and Pablo López, our CEO; all arrived at Fortezza da Basso, a fourteenth-century defensive structure which, at present, is converted into a cultural and entertainment space.

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The occasion embraces all different types of style and culture, so, on the first day of the fair, our ambassadors at Pitti chose to represent Spanish men’s fashion and the #EstiloSilbon, showing up in suits made by the brand’s own Made to Measure service.

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Yeste opted for dark red pinstriped fabric from house Marzotto for his double-breasted blazer suit. He paired it with a black turtleneck jumper and pair of double buckle shoes.

Innovative details and a colour palette full of personality.

Pablo’s medium grey three-piece pinstriped suit was made of wool fabric that also came from Marzotto.

Reworked classics with a gentleman’s touch.

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Always in a vintage tone, José María Lacort chose for a dark green three-piece suit in corduroy, a fabric that will continue to be very on-trend for the upcoming autumn/winter season.

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